In Ansible Tower version 2.4.0, a behind the scenes functionality was added to Tower to collect usability data. This software was introduced to better understand how Tower users specifically interact with Tower, to help enhance future releases, and to continue streamlining your user experience.
Only users installing a trial of Tower or a fresh installation of Tower are opted-in for this data collection.
If you want to change how you participate in this analytics collection, you can opt out or change your settings using the Configure Tower user interface, accessible from the Settings () icon from the left navigation bar.
Ansible Tower collects user data automatically to help improve the Tower product. You can control the way Tower collects data by setting your participation level in the User Interface tab in the settings menu.